Thursday, June 2, 2016

tweaking the innovation

Product: A phone application in which your credit card and debit card information is stored for purchasing goods and services.


Revenue Drivers:


  1. Advertisement on main login screen: 
  • Items: 
    • bank of America ad- tangible
    • wells Fargo ad - tangible
    • SunTrust bank ad- tangible
Two innovations for advertisement on main login screen would be to create a different design to the advertisements and to add a sound to the ad to spark attention on advertisement.
2.    Downloading of the application:  
  • Items: 
    • Free version with ads- core, tangible
    • Paid version no ads-  core, augmented
Two innovations for downloading of the application would be faster downloading and easy access to finding the app in the app store.

3.      Advertisement on the credit/debit card choosing display page: 
·        Items: 
    • bank of America ad- tangible
    • wells Fargo ad - tangible
    • SunTrust bank ad- tangible

Two innovations for advertisement on the credit/debit card choosing display page would be a noise to entice user to press on advertisement and allow advertisers to choose the amount they want their ad viewed. 

1 comment:

  1. Hi Kelly,
    I really like how far technology has advanced. For us to have apps on our phones that allow us to pay without removing a card or dollar from our wallet is truly amazing. I think your app idea has come around at the perfect time. Great job!
    ~Your TA~

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